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Here is an overview how we found the product-market fit for Yaza and what lessons we deduced from this experience.
It took us several months, multiple product iterations, and myriad user tests to find out that Yaza was not a social media app. Instead, it was a real estate app that helps realtors showcase apartments by simply sharing videos on a map.
The iterative approach helped us a lot in that.
Here is our overview of how we built real-estate app