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A mobile app has become an important element of any business. Even though it is a basic element to accelerate growth, developing an app without defining objectives will not bring favorable results.
Target to be reached and audience to which the App is intended. It is important that you identify if what you want is to gain brand image or increase the sale of products, the sale of services, facilitate the work of your employees, etc. And, if the mobile application is aimed at your employees, professionals in a specific business field, etc.
Intent to expand in the future
It is not the same to need a simple application that performs a concrete action that requires something more complex with many options and content on which to build an entire business model. Build the scope of your app and its needs for future.
There are certain business models where we are accustomed to own experiences of a Web browsing or browsing experience App. To correctly identify this point, you would have to do a small study to know what the trend in the user experience of each business is and just now you want to publish the mobile application.
Level of user experience
At this point, you need to identify the complexity of the design and the importance that you want to give to the user experience. It may require a totally customized design with optimal response times, seeking to stand out and be a reference in the market.
The mobile application can be compatible with all operating systems and mobile devices, or we are only interested in a specific operating system such as iOS or Android.
Access and use of mobile resources
The mobile application may need to use the push notifications of the mobile, the camera (Photos, scanning of barcodes, Scanning of QR codes), the microphone (Speech Recognition), the calendar, the GPS to take advantage of the geo-location and others to complete the features it offers. For example, the Facebook mobile application accesses mobile notifications to notify us of any activity on our wall or profile.
Distribution channel of the application
We may be interested in the user downloading the mobile application from the operating system market of their smartphone (Google Play for those who have the Android operating system and Apple App Store for those who have iOS) or on the contrary whether you prefer that the user does not have to download anything and access from the mobile browser.
Offline operation (offline mode)
We must identify if it is necessary to use the mobile application at times when the users may not have an Internet connection. For example, the mobile application of the newspapers allows us to download the news when we have an internet connection and access them when we do not have it because we are traveling or simply because we do not want to spend our data bonus and download them when we connect to a Wi-Fi network.
How much money are you willing to spend? As native apps are more expensive than web apps or HTML5 apps, creating a budget plan will allow picking an app that aligns not only your business targets but also financial plan.
Keeping these 9 elements in your mind before building an app can make your success in the market. A mobile application is more of strategy rather the technical development and hence, it is necessary to include components of business values and vision.